CoverGirl Continues To Break Barriers By Announcing Their First Ever Hijab-Clad Model

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Having been around for over 50 years, CoverGirl is one of the leading brands of cosmetics in the world. The brand continues to release new products, such as their latest addition: SoLashy! Blastpro Mascara.

CoverGirl is also known for teaming up with popular celebrities as models for their products. These models include Sofia Vergara, Zendaya, and recently, James Charles, their first ever male model. In a flurry of ‘firsts,’ CoverGirl has now hired Muslim beauty blogger Nura Afia.

A few weeks ago, CoverGirl introduced their first male model, James Charles.

Once again, CoverGirl has shocked the industry, this time with their first ever Muslim model. The best part is, she’s unafraid to show off her hijab.


@nuralailalov / Via

This is Muslim beauty blogger, Nura Afia.


Babylailalov / Via

This fearless woman has 300,000 Instagram followers and 200,000 YouTube subscribers, and her numbers keep rising.

Afia is one of the poster-models of CoverGirl’s new So Lashy! BlastPro Mascara.

You’ll be seeing her in CoverGirl commercials and billboards across America–including this spotlight piece in Times Square.

Certainly a dream come true for every beauty blogger, Afia is joining forces with celebs like Katy Perry and Janelle Monae!

(via BuzzFeed)

The gorgeous Nura Afia serves as an inspiration to Muslim women out there, and she is completely unafraid to show the versatility of the hijab. This model shows that the hijab is not a means of smothered freedom, but one of ample opportunity.