When it comes to manufacturing bras, men aren’t exactly experts. It’s difficult for a man to imagine what “proper support” means to a large-bosomed woman, since men don’t know what it’s like to have large bosoms.
In order to ensure that his male employees understand what it’s like to have large breasts, so they recognize the value of making excellent bras, PrimaDonna’s CEO Ignace Van Doorselaere made them wear fake breasts. The size and weight resembled E-cups (real ones each weigh 2.2 to 3.5 lbs. [1-1.5kg], in case you were wondering). They learned a lot from wearing these fake breasts, and the whole company has benefited from it. They had fun in the process, too.
PrimaDonna CEO Ignace Van Doorsealere is pure genius.
He knew the only way for his male employees to understand what it’s like to have large breasts was for them to experience it first hand. So he had them wear fake boobs.
According to him, the only way for a man to know what it feels like to have an E-cup is by wearing one. It’s hard to argue with that logic.
The men wore these fake E-cup breasts that weighed up to 3.5 lbs (1.5kg) per breast.
It made them very uncomfortable, and they experienced back pain.
They also experienced neck pain and red marks across their shoulders.
They did manage to have some fun with it though.
They looked and probably felt a bit ridiculous.
In the end though, they learned from the whole experience, and that was the goal.
For more, watch the video:
It’s not everyday you hear of a CEO like Doorselaere. He thinks outside of the box, and by doing so, he was able to help his male employees understand the needs of their customers.